William Hill Sport

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Why Should You Bet with This Bookie?

  • Established, respected UK sports betting firm
  • Lots of free bets bonuses for customers
  • Thousands of markets and ways to bet
  • Bet £10 Get £30 in Free Bets
Payment options:
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William Hill has been a mainstay of the British bettingcommunity for years, so it's only natural they lead the way in online bookmaker sites

One of the UK’s oldest bookmakers also happens to have one of its best online betting sites. The Will Hill brand is known around the world, and it’s no surprise that the Internet sportsbook is packed with thousands of markets, great offers, and bonuses to die for.

How We Rate

Overall Rating
Bonus and Promotions
Software and Graphics
Customer Support
Safety and Security
Deposit / Withdrawal Methods
Selection of Sports
Mobile Product
Live Betting


  • Solid live in-play betting platform
  • Markets on every UK race meeting
  • Live streaming on 'WHTV'
  • Tip Advisor feature for horseracing punters


  • Lobby has so much information it looks messy
  • High minimum deposits (£10) for VISA and debit cards
  • No email address for contact

Welcome Bonus

If you like free bets, you’ll like William Hill’s welcome bonus offer. New real-money customers can win £30 worth of free bets when they deposit £10.

Gamblers have to stake the £10 minimum on a bet of odds greater than 1/2, but the free bets will then be credited to players’ accounts.

Markets and Bets

There’s a bewildering array of markets and bets at William Hill, so much that they need a separate window to house them all.

Whether you’re into football, American football, baseball, cricket, greyhounds or horseracing, William Hill has a market for it.

There’s a full list of OPTA stats to peruse to make better bets, while you can get horseracing tips via the site’s own ‘Tip Advisor’.

Special Features

Like many leading online sports betting sites in 2018, William Hill offers a ‘Cash Out’ betting system. Here, it’s called ‘Cash In My Bet’ and lets punters cash-in part or all of their bet on football, darts, cricket, basketball or tennis.

For horseracing fans, there’s a tip advisor service, as well as full statistics on races, a live radio and live streaming on selected games.

Promotions and Offers

Football fans can take advantage of the customary ‘bore draw’ insurance which gives refunds if a match finishes 0-0. There’s also a free bet (up to £50) when your first goalscorer bet scores the second goal of a game.

And accumulator nuts can take advantage of ‘Acca Insurance’. If you miss a 6-team accie by one result, you’ll get your money back as a free bet.

And if you like free bets on football, the #BeatSavage promo sees you take on pundit, Robbie Savage, to win Premier League free bets.

Deposit Methods / Banking

As you’d expect, William Hill offers the full gamut of deposit options, from UK debit cards like Maestro, VISA Delta and VISA Electron to MasterCard and VISA credit cards, PayPal, entropay, Ukash and William Hill’s own CASHDIRECT system. This lets you collect winnings in person from any high street William Hill shop.

Customer Support

The William Hill customer service team is fast and reliable, with several phone numbers available. There’s even a freephone mobile number for UK customers.

Email: on-site form
Phone: 0800 085 6296 (UK); 0300 123 0794 (freephone mobile)
Live Chat: On-site chat


William Hill has been a mainstay of the British betting community for years, so it’s only natural they lead the way in online bookmaker sites. Whatever your sport, you’ll find some great markets and promotions at William Hill.

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